Worldwide recruitment company

VP of Sales (Canada)

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Position

VP of Sales (Canada)

About Our Client

Job Summary

The Regional Vice President of Sales will lead and drive Samyang’s growth strategy within their assigned region. This role is responsible for P&L ownership, strategic account development, retail execution, distributor and broker management, and team leadership. The ideal candidate brings deep industry knowledge, proven leadership skills, and a track record of building strong retail and foodservice partnerships in international markets.

Job Description

• - Develop and execute a comprehensive sales strategy aligned with corporate objectives for the assigned region
• - Lead and manage regional key account negotiations with national and regional retailers, distributors, and foodservice operators
• - Oversee and direct local brokers and partners; drive accountability and performance
• - Own regional sales forecasting, pricing, and promotional planning
• - Identify new business opportunities, route-to-market strategies, and channel expansion initiatives
• - Lead, mentor, and build a high-performing sales team
• - Collaborate with cross-functional teams including marketing, finance, trade marketing, and supply chain
• - Ensure full compliance with local regulations, trade practices, and internal reporting
• - Represent the company at major industry events, trade shows, and customer meetings
• - Report performance, risks, and opportunities to global sales leadership regularly

Qualifications

• - 15+ years of progressive sales experience in the FMCG/CPG industry, with a strong preference for food, beverage, or ethnic brands
• - Proven success in regional or international sales leadership roles with P&L responsibility
• - Deep knowledge of the assigned region’s retail, wholesale, and/or foodservice landscape
• - Strong relationships with top-tier retailers, distributors, and partners in-region
• - Fluent in English; proficiency in local language(s) is highly preferred (Spanish for Mexico/Central America and South America; Portuguese for Brazil; French a plus for Canada)
• - Excellent negotiation, communication, and strategic planning skills
• - Bachelor’s degree required; MBA or relevant graduate degree is a plus
• - Willingness to travel frequently within the region (up to 40?60%)
• Preferred Attributes
• - Entrepreneurial mindset with the ability to build business from the ground up
• - Strong cultural sensitivity and leadership in multicultural environments
• - Experience working with Korean HQ or Asian brands is a plus
• - Ability to thrive in fast-paced, high-growth, matrixed organizations

What's On Offer

• Salary: DOE
• Location: can be hybrid/remote/onsite in Brea, CA
• Unlimited PTO
• 100% Covered Health Insurance

Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.


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